What to Look for in a Video Production Company

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Published: 27th June 2012
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Video is currently the fastest growing online marketing tool for businesses, both large and small, but how do you choose a video production company you can trust to produce a quality video that also fits your budget? Unlike most products and services, gathering estimates and then choosing the cheapest price is not the best way to get a professional video that attracts your target audience. Here are some helpful tips on how to choose a great video production company.
Arm yourself with information
Do some reading up on video production tools and techniques, so you have a good basic understanding of the process. Pay attention to video production terminology, so youíll understand what to ask about and you wonít feel confused when you talk to video production companies. By understanding the process, youíll have a better idea of what to look for when you shop for a video production company.
Consider and compare
Search for videos that companies similar to yours are currently using for their online marketing campaigns. This will help give you an idea of what you want in a video. Sending this video to your potential video production company will also give them a better idea of what level of quality youíd like to produce. Itís also a good idea to sk your colleagues or your local business groups for their recommendations of good video production companies.
Check video galleries
A professional video production company will include a gallery of videos they have produced, so you can see the type of work they do and what it looks like. Always look for a full gallery of videos instead of a page that only shows the highlights of videos they have chosen themselves. You want to see completed videos, not what they have handpicked from their best stock footage. Look for quality in both the audio and visual presentation, but donít stop there. Consider how the videos made you feel after you viewed them. They should leave you feeling positive about the subject matter.
Review customer testimonials
Always look for a company that provides many customer testimonials to review. While reviewing them, pay attention to what people report, such as how much the video company cares about customer concerns, without rushing through, or taking too long to complete a job.
Ask for references
Once youíve found a video production company that looks good to you, contact them for a list of client references. Ask about repeat clients, which is always a strong indication of an effective video production company. This is a good way to learn how the company interacts with their clients throughout the video production process. Try to get honest opinions on how the company was to work with on a day-to-day basis, as well as how they handle situations such as requested changes during the production phase.
Get an estimate
Go to the video production company to discuss your budget and then ask them for an estimate. Make sure there are no hidden expenses. They should be willing to lay everything out on the table for you. If they make it difficult for you to find this information, they are not a good fit. A professional video company will be upfront about costs. Make sure they are willing and available to talk to you before you start the project with them.
Inquire about equipment and technology
Be certain to find out what the video production company uses for equipment. An expert video production company stays on top of and uses state of the art equipment. This is the time to get specifics, such as whether they shoot in high definition, how many cameras they use and how long it will take to produce your video. They should be willing to explain all aspects of the project with you.
Consider the big picture
While looking for a video production company, look for one that focuses on the total package instead of just the video itself. Ask them for ideas, such as how to market your video and if they recommend using social media to distribute your video. Make sure they have experience creating videos you can use in a variety of platforms and in multiple formats. You want a video production company that can help you get the most from your video, so choose one willing to take time to understand your goals.
Expect accessibility
The video production company you choose should be a partner with you. Find out how accessible they are on a daily basis. Make sure they are willing to work closely with you and communicate often to ensure your video comes out exactly the way you pictured it. When you contact video production companies, pay attention to how quickly they return your call. They should feel as if they are your own, in-house production company.
Remember, size doesnít always matter
Donít choose a Video Production company solely by their size. Although most of the larger ones offer a great product, or else they wouldnít be where they are, their higher overheads can often mean bigger production costs. Look for quality and a strong commitment to producing an excellent finished product. A small production company will have less expensive overhead costs and a strong desire to deliver personal attention to your video.
Not sure if you should produce a marketing video for your company? Read the next article, Eight Reasons Why You Should Use Marketing Videos.Contact us to learn more about producing a video for your organization, or visit our Video Gallery to see examples of our work.

For more information about Video Production and San Diego Video Production , please visit:http://videobuilders.net/

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